IMC Analysis Assignment Example | Topics and Well Written Essays - 500 words

IMC Analysis - Assignment ExampleAs it can be seen in the videos, Cokes big idea has been to set up interactive kiosks at different locations to spread and express the idea of happiness which the brand carries (Youtube, 2010 Coca-cola.com, 2012). The main purpose of Coke conducting these activations is to spread happiness in all form. This can be seen from the idea of Coke Happiness Machines which were installed in almost all major markets of Coke. Hence, Coke has successfully integrated its idea of giving dispersion happiness through their brand activation rills (The Coca-Cola Company, 2009).In order to connect to the people, Coke revamps its packaging every now and then to engage the consumers with the brand. For example, in a CSR drive to save the Polar bears, Coca Cola revamped its packaging by adding Polar bears on the can for a specific period of time (The Coca-Cola Company, 2012). in any event this, to integrate their Super Bowl campaign which included commercials featuring Polar bears, Coke aimed to reduce its emissions by switching to hybrid trucks besides introducing biodiesel technologies (exploringpublicrelations.com, 2008). However, the main theme of this campaign was to save the Polar bears and not to create happiness as per its global brand value (exploringpublicrelations.com, 2008).Coke has been a long standing partner with soccer and to grab the opportunity of FIFA 2010, it gave a chance to consumers to win free tickets to FIFA through a lucky draw and even redesigned Coke Zero can to concur the scheme where the consumers would just need to look for the special can with a certain code which they would enter on the website www.cokezone.co.uk. They could even enter as many a(prenominal) entries as they wished ((The Coca-Cola Company, 2009 The Coca-Cola Company, 2012).All of Cokes endeavors were focused towards one common goal of giving people some